Toyota FJ40 Land Cruiser

The Toyota FJ40 Land Cruiser in Modern Advertising.

In recent years I have definitely seen the resurgence in adventure based advertising for clothing brands and durable goods alike. Much to my surprise I noticed a significant number Toyota FJ40 Land Cruisers featured in these TV & print ads. Big brands like Hankook, Firestone & Timberland use beautiful young people mixed with stunning locations to draw the viewer in and get them yearning for adventure. The timeless Toyota Land Cruiser design definitely portrays the call of the wild & definitely sends a message that a road trip with your best mates is in order. Maybe that subliminal message is motivation enough to turn off that iPhone & break out of our complicated high tech world for a little while…even if its just for a long weekend to somewhere we have never visited. What adventure awaits you?

Cheers,

Benjamin Fargen