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Land Cruiser of the Day: an overnight success, ten years in the making
I’ve had many Land Cruiser of the Day fans reach out to ask me how this website and the corresponding Pinterest page got started? I never really intended for my Blog or Pinterest account to ever reach 300K+ eyeballs each month. The Land Cruiser of the Day Blog was a simple byproduct of spending each afternoon collecting images & information about vintage Land Cruisers, then posting them accordingly. It all started around 2008 or so. I would take my 3 o’clock afternoon break each day and propagate the data & images I had collected to a simple WordPress Blog. This process’s main goal was to preserve pictures and technical data…
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The Toyota FJ40 Land Cruiser in Modern Advertising.
In recent years I have definitely seen the resurgence in adventure based advertising for clothing brands and durable goods alike. Much to my surprise I noticed a significant number Toyota FJ40 Land Cruisers featured in these TV & print ads. Big brands like Hankook, Firestone & Timberland use beautiful young people mixed with stunning locations to draw the viewer in and get them yearning for adventure. The timeless Toyota Land Cruiser design definitely portrays the call of the wild & definitely sends a message that a road trip with your best mates is in order. Maybe that subliminal message is motivation enough to turn off that iPhone & break out…
